Folklore is a Scandinavian lifestyle magazine that will focus on artful living, minimalism, and community-oriented storytelling. The site will highlight content on design, culture, interiors, food, and travel, featuring beautifully curated photography, thoughtful articles, and creative collaborations, serving as a hub for readers seeking inspiration for a slower, more intentional way of life.

Intellibrand was tasked with both the conception and development of Folklore, with the client seeking the feel of a physical publication brought to life online, through all mediums, whether viewed on a computer screen, phone or tablet. The result is a fully responsive design with ample amounts of whitespace, clear serif typography to emulate print, and stunning visuals being the primary focus.